Who will buy a $10,000 Apple Watch Edition?
And that’s the problem with the current batch of smartwatches. Technology companies are entering an industry where time can add value, not decrease it. Pass down a Rolex from 20 years ago to your children, and it still has value. Give them a IBM ThinkPad from 1995, and they will think you’re punishing them. Watch valuations aren’t just about materials, either: it’s about how the watch was constructed, its mechanics, how many were up for sale, how prestigious the brand is, how good the watch looks, and how it will age. Watch valuations aren’t fully quantifiable, and Apple exists in an industry that attempts to put a number on everything.
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